Privacy Policy

At Maxlight, we respect your privacy. This Privacy Policy explains what information we collect, how we use it, and your choices. By using our website and services, you agree to this policy.

Information We Collect

• Contact details that you submit (name, email, phone, ZIP, property type, and any message) via our forms.
• Usage data collected via cookies and similar technologies (e.g., pages viewed, clicks, device/browser data, IP address).
• Marketing and advertising identifiers from third parties such as Google and Meta.

How We Use Your Information

• Provide and improve our services, including consultation scheduling and customer support.
• Personalize content and measure, optimize, and deliver marketing campaigns.
• Analyze website performance and usage to improve user experience.
• Comply with legal obligations and enforce our terms.

Cookies, Pixels, and Tracking Technologies

We use Google tags (such as Google Analytics/Ads) and Meta Pixel, as well as similar technologies, to understand website usage and to deliver and measure ads. These technologies may set cookies or read device identifiers to link your activity on our site with ad platforms and partners.

You can control cookies through your browser settings. Some browsers and devices offer settings to limit tracking. If you disable cookies, certain site features may not function properly.

Sharing of Information

• With service providers who help us operate our website, analytics, and advertising (e.g., Google, Meta, hosting providers). These parties are contractually limited to using data only for us.
• With advertising partners to deliver relevant ads and measure performance.
• When required by law, to protect rights and safety, or in connection with a business transaction.

Your Choices

• Opt out of marketing emails by using the unsubscribe link in those messages.
• Adjust browser settings to block or delete cookies.
• Use platform tools (e.g., Google’s Ad Settings, Meta ad preferences) to manage ad personalization.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements.

Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is 100% secure.

Children’s Privacy

Our website and services are not directed to children. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy at any time without prior notice. Changes will be posted on this page with an updated “Last updated” date. Your continued use of the site after changes means you accept the updated policy.

Contact Us

If you have questions about this policy or our privacy practices, please contact us through the Free Consultation page or the contact options provided there.